About us
Effektri - Premium omega-3 fish oil for dogs and horses. Discover our team of scientists and our mission.
Our Story
Effektri is owned by Bioactri BV, founded in 2012. The founders — scientists from Iceland, Norway, and the Netherlands — previously worked together on worldwide scientific endeavors addressing food safety and the well-being of humans and animals.
**Science is at the core** of our company and the development of our supplements. Every offering is scientifically validated. Our products are manufactured to pharmaceutical standards, are **GMP+ certified**, and are **non-GMO**.
Our products are available through affiliated specialists, select shops, and veterinarians.
Our Team
Dr. Ola Eide
An NTNU graduate in biochemistry and food technology, he has led major research programs, chairing a Scandinavian nutrition initiative backed by the Norwegian Research Council and the Nordic Industrial Fund. He spends leisure time trekking through Norway and Spain alongside his dog, Fido.
Oddur Mar Gunnarson
His education includes marine engineering from an Icelandic college and production engineering from Odense University of Technology in Denmark. He subsequently guided innovation projects in food, agriculture, fisheries, and biotechnology across Scandinavia and the EU. He contributes insights on new equine and canine products.
Dr. Harmen Hofstra
He studied microbiology and molecular genetics at the University of Groningen and earned a doctoral degree in medicine in 1981. He later joined TNO, eventually heading its Food Microbiology division. From 2002, he directed the European Association for Food Safety in Brussels, a network of more than fifteen European universities and research centers.
Dr. Linda Saga
She earned a Food Science degree and Ph.D. from NMBU. As research and development manager at Bioactive Foods AS, she helped develop the DBS home test and an omega-3 oil project led by Ola Eide.
Janneke Hofstra, BComm
A daughter of one founder, she completed HEAO Communication studies and held multiple business roles. She joined in 2013 and expanded the range to include feed supplements for animals.
Pharmaceutical Grade
Produced according to strict EU quality standards
GMP+ Certified
Good Manufacturing Practice certified production
Non-GMO
Free from genetically modified ingredients